what do your balance sheet objectives look like when you are talking to a customer today?

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consulting services

Our consulting services uncover fresh insight into where & how competitive differentiation creates value for your customers together with the execution behaviours and the right client outcomes required to deliver both short term business results as well as longer term balance sheet goals. Our pipeline integrity service uses twisted thinking’s f.a.c.t. system to recalibrate opportunities against 24, evidenced customer behaviours, to provide critical execution behaviours to improve deal outcomes and significantly improve forecasting.

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assessment & coaching

The most advanced field assessment & coaching tool available today. f.a.c.t. is a fully customisable application that integrates learning, competency assessment, field execution and deal coaching into a single tool. Unlike other tools, f.a.c.t. assesses & coaches execution behaviours and opportunity coaching using evidence based outcomes to determine proficiency.  f.a.c.t. identifies the specific gaps for each individual and provides front line managers with what they need to have real, meaningful conversations that drive measurable performance improvement.

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workshops & facilitation

twisted thinking offer training workshops and facilitation services in the areas of competitive strategy & alignment, sales management, coaching as well as customer focus groups. twisted thinking’s “coach-the-coach” program for sales managers extends the workshop teaching into the field by working with sales managers to develop a robust management system and coaching best practice – for both behaviour and opportunity coaching.

twisted thinking – delivering real, meaningful & measurable outcomes.

Unlike other consulting firms, twisted thinking starts with your customers and how they buy. This outside-in view forms the foundation of everything we do. Capturing your customer’s behaviours (and evidence) insures our solutions aren’t simply a cut-and-paste of what we have done for other clients, but rather properly aligned to create differentiated go-to-market strategy & execution capability. From defining roles & competencies, determining performance standards & measuring performance, aligning management systems & processes, creating marketing collateral or identifying & delivering development programs, twisted thinking’s solutions use customer driven evidence of behaviour & outcomes to define “what does good look like”.

  • “By shifting our development focus from competency to behaviours, we really understood what was really needed rather than our initial thinking of what might our sales reps need”
  • “Twisted Thinking uncovered insights to our customers that debunked traditional thinking. These insights have lead to much stronger differentiated client conversations that are having a measurable improvement in client outcomes.”
  • “We were well aware that our market has changed as have our customers buying behaviours. We knew we needed a fresh approach to defining role competency. Twisted Thinking delivered very clear role competency & differentiated behavioural requirements that has lead to improved training alignment & performance measurement.”